here I want to tell about the experimental booth concept for the Changhong brand - consumer electronic company based in Shenzhen, China. The project was brought to the final stage of decision making, but the final preference was given to the more classical trade fair design solution.

The initial proposed concept was using lots of natural wood material and some green accents in the design. the ceiling structure was simpler but showing more presence.

On the second phase of the project development many things were changed and the main material was changed to the synthetic stone and linoleum. The tv-set presentation area was additionally highlighted by a hanged construction

What was finally kept to the final stage is the unique design language using the rounded shapes and a warm and soft color palette

More than 10 different carpets were designed specially for that project to fit to unique color palette and used design language

another topic was to start to use the new types of the materials previously not really common in the trade fair business ralities

Interior part of the booth has three differently styled meeting rooms and an open meeting space with a large amount of the products displayed around.

Central place of the booth was given to the presentation of the new 8K displays and TVs. The rounded installation with 8K letters were hanged from ceiling.

One of the important parts of the project - was the demonstration of the products in the real atmosphere of the modern house. To fit the house style into the pretty abstract style of the booth was not the easiest design task.

In conclusion I want to thank the expo-one team and designer Nadia Zelenova www.behance.net/n_zelenova for the great support with the project's design process